58,000 participants complete their training during the first three years.
VIVE - Come, be Inspired and Sell

Description
VIVE Project: VIVE in Spanish means "Come, be inspired and sell". The Walmart Foundation supports this project implemented in Mexico by The Trust for the Americas, in partnership with the ManpowerGroup Foundation. Since 2016, VIVE seeks to increase the economic empowerment of Mexican women through training in technical skills such as sales, retail, customer service, and life skills like entrepreneurship, effective communication and leadership. The training is aimed at low-income women over 15 years old from communities in vulnerable situations. VIVE has had a presence in 184 municipalities, in 28 Mexican states. During 2018, The Trust added to the curriculum the course on prevention of violence against girls and women. In this way, the project's objective is that participants increase their chances of accessing formal economic opportunities in these areas, as well as helping to prevent gender violence.
Project purpose

Train Mexican women in technical skills to increase their sustained ability to access economic and learning opportunities.
Project goals
95% of the beneficiaries are women.
20% of the participants, who are legally of age, have access to an economic opportunity such as employment, internship, entrepreneurship, apprenticeship or other economic or learning opportunities.
Main achievements
Structure
The beneficiaries take the courses of their choice.
Women expand their possibilities from learning the courses, meeting the VIVE team and other beneficiaries.
Women are employed or start their own business. They increase their economic opportunities.

Strategic partners





















Success Stories
Cecilia Rivera

Cecilia Rivera (20) is a young woman who found Proyecto VIVE in the shelter "Otra Oportunidad AC" (Another Opportunity) in San Luis Potosí, where they receive women who live in a violent situation. Cecilia is the mother of a girl. When she was told that there was a customer service course opening soon, she was very excited. With emotion she says that in the course she learned other expectations about how to give customer service, for example: how to treat a shy client.
After Proyecto VIVE, Cecilia found a job, now she is a Trainer in Customer Service in a company. She uses all of the tools she learned. In VIVE, she was trained and also had the possibility to become certified in Customer Service with CONOCER. "I have always said that studying opens many doors" said Cecilia.
Milpa Alta

"I was part of Proyecto VIVE and it helped me to empower myself as a woman, to remove barriers, it taught me that everything is possible if I believe in myself, I showed it to myself by participating in a photography contest that VIVE organized, where I won the first place. I could not believe it, I felt very proud and I was able to show that dreams come true. My vision opened more, I met very important people. It left me with a very great satisfaction. Today I have sought institutions such as the Women's Institute to continue strengthening my self-esteem, I took photography workshops where I discovered my gift taking photographs." On March 8th, 2018 Fabiola was invited to exhibit new photographs and participated in a forum of women photographers where she spoke about her experiences as a woman. "I thank VIVE for all they have done for me and I hope they continue to encourage more women to fulfill their dreams."

Locations
Tijuana, BC
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Los Cabos, BCS
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Ciudad de México
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